Whats the Longest Length a Video Can Be Upload to Instagram

If y'all desire to leverage Instagram for your make, you know how crucial videos are and what they can practice for you. Just given the number of different formats that Instagram has for videos and the introduction of new formats like reels, information technology'southward tricky to go along a tab.

Hence, we've put together this guide that will get you up to speed with all the restrictions about video lengths, then you can smash your Instagram video strategy in 2022.

We've also added some pro-tips and templates from InVideo that will help you brand the most of each video format.

Instagram video formats we'll encompass today:

1. Instagram Feed Video
2. Instagram Story Video
3. IGTV Videos
4. Instagram Live Video
5. Instagram Reel Videos
half dozen. Instagram Video Ads

Allow's get started!

one. Instagram Feed Video

Length: 3 Seconds- threescore Seconds

Resolution and aspect ratio: 1080×1920 / 4:5

If yous want to post a video on your Instagram feed or profile, yous demand to stay inside the 60-second limit. If you have a video longer than a minute, you must select a 60-second frame within the app, and post it on your feed.

The app'due south in-congenital editor allows you to trim the video and select your preferred part. From there, you lot can directly mail information technology on your contour.

To practise this, select the '+' icon on your profile. Select the video yous desire to mail service and select 'next.'

Click on the 'trim' section right adjacent to the filters. Drag the bar to your preferred 60-2nd video frame, and press 'next.'

And there you become.

At present you can post the video on your feed with an engaging caption.

How to cut your long video into carousels?

You cannot e'er have a 60-second video, sometimes you might have a video longer than that. But Instagram limits you to post the video.

What if nosotros told you, there's a hack around it?

You tin cut your long video into smaller ones to form a carousel post. Carousels allow you to put ten photos or videos in a unmarried post, where your audience can swipe and view them all.

To practice this, you can trim your original video into 1-minute clips using your telephone's in-build editor. However, for finesse, we would recommend using a professional video editor like InVideo.

One time y'all've trimmed all the videos, open up the Instagram app. Tap on the '+' icon and select multiple videos through a small icon on the right. The carousel icon looks like multiple squares on top of each other. Through this, cull your trimmed videos in sequence and then select 'next.' And you lot're done!

Pro Tip: iii Things to keep in heed before yous post on your feed

Your Instagram feed is like your visual lookbook. Hither are 3 things to continue in mind earlier you lot remember of ideas for your Instagram feed posts:

#1 - Anything you post hither stays for a long time and is visible to anyone who comes to your profile. This makes it necessary for you lot to focus on your content's quality and relevance to your audience.

#2 - Every post affects your page's overall theme. It needs to align with your make's content and visual identity.

#iii - By posting a video on your feed, you're asking for your audience's time and attention. Give them content that's packed with valuable into and is designed professionally.

Here's an example of an Instagram feed video we did for our own Instagram channel.

Desire to learn more about how y'all can create a consistent visual identity for your brand? Check out this video for 10 easy tips.

Looking for more video ideas for your Instagram posts? Check out these fifteen Instagram video ideas that you tin get started with today.

two. Instagram Story Video

Length: Upto 15 seconds

Resolution and aspect ratio: 1080 10 1920 or 9:16

Instagram stories let you to post a video of upto fifteen seconds. If you upload a longer video, it automatically chops it into individual videos of 15 seconds. Still, it simply cuts the video into four parts, which means you can upload simply 60 seconds of video at large.

Once you upload the video, you can add together text, GIFs, stickers, music, or an boosted photo or video to the same story. Yous can practise this through the in-built story features.

If y'all want to record your story video, live inside the app, concur the button while you lot record. It volition automatically create a maximum of one-minute videos chopped into four parts of 15 seconds.

What if you want to upload videos longer than a minute?

If y'all want to upload videos longer than a infinitesimal, you tin cut it in your photographic camera coil and post them as dissever stories of xv-seconds each. We would advise using InVideo for seamless editing.

Hither are some Instagram story hacks to brand your videos more interesting.

Pro Tip: v Means to Get More Story Views for Your Videos

Instagram stories are complimentary real estate for y'all to engage with your audition. Posting videos here tin can invite messages from your followers and help them get involved with you on a deeper level. Look at these 5 means to get more story views and engagement for your videos:

#1 - Employ relevant GIFs and stickers to make your stories more than interactive and visually appealing.

#ii - Using the poll and question stickers, involve your audition in your stories and share responses.

#3 - Requite them a sneak peek into your life and work by including some behind-the-scenes videos.

#iv - Prove your face up on stories to engage and connect with your audition on a one-to-one basis.

#five - Create videos that are natively designed to fit the attribute ratio of the format (9:xvi) as opposed to simply force-plumbing fixtures videos that were originally made for Instagram feed.

This could get cumbersome at times, only with InVideo, you lot can simply duplicate a video to the native Instagram story size at the click of a push button.

Here's an example of how we recreated this 1:1 feed video into a native story video to requite our audience a super immersive experience.

Instagram Feed Video

Instagram Story Video

Apply this template for your make

3. IGTV Videos

Length: Upto 10 minutes for regular accounts and sixty minutes for large/verified accounts.

Aspect ratio: 9:16 or 16:9

Instagram allows you lot to mail service long-grade content on your feed as an IGTV video. You can upload a video of 1 minute to 10 minutes from your mobile device and 60 minutes from the computer app.

When y'all post an IGTV on your feed, your audition tin meet a preview of 15 seconds merely. If they want to continue watching information technology, they will have to click on 'Keep watching.'

To make your audition want to lookout the unabridged video afterwards the preview, you need to optimize the first 5-10 seconds.

One mode of doing this is that you will forepart-load your all-time insight or part from the video and place it in the get-go so that information technology immediately catches people's attention and compels them to watch the entire piece.

For example, GaryVee picks up the near valuable piece of his video and places it in the offset 5 seconds with his signature marker.

Here'due south another example of Simon Sinek front-loading the main crux of his conversation to give you a sense of the value you lot volition derive if y'all watch the whole video.

Pro Tips to create more engaging IGTV videos:

#1 - Add captions to your videos

With IGTV, y'all're posting content of a higher elapsing, enervating more of your audition'due south attending. If you desire to keep them engaged and foreclose drib-offs, add captions to your videos.

You can add captions using InVideo'south online editor in less than 10 minutes - making your video more accessible to a wider audition.

Information technology makes information technology easy for users to navigate your video and become what you lot're maxim with greater understanding. You can easily add together captions to your IGTV videos, using InVideo.

#ii - Use a branded IGTV encompass

When you lot post an IGTV video, you can either choose a frame for your video as the embrace or upload ane from your photographic camera roll. This cover volition announced on your feed earlier a user starts watching the video.

To align it with your brand's identity and your profile's visual artful, combine your brand colors and create an IGTV embrace template using a unproblematic tool like Canva.

Tip #3 - Optimize your title, explanation, and hashtags

Unlike other videos on Instagram, IGTV lets you add together a title to your video. Make sure you add a compelling title that sums up the topic. In the explanation, mention the things you lot discussed in bullet points. Yous can besides add together timestamps here to make information technology easier for your audience to navigate through the video.

Last but non least, utilize the most optimal hashtags to maximize the reach for your videos.

Want to know more about finding the right hashtags? Bank check out this video.

4. Instagram Live Video

Length: Upto 4 hours

Resolution and aspect ratio: 1080 x 1920 or 9:16

Till the first half of 2020, Instagram restricted users to become live for a maximum of 60 minutes, but like Facebook. Even so, they've now increased the duration from threescore minutes to four hours which gives us an amazing opportunity to interact with our audience for a significant menses of time.

However, if y'all want to get live for more than 4 hours, all you've got to do is restart your live session at the cease of the kickoff one and you lot tin can choice up where you left off.

Another change introduced recently is that you now accept the ability to go alive with iv people. Earlier, if yous were hosting a live session, you could simply invite one person equally a invitee. At present, you can invite up to 3 people and thus, do a session with four people on the alive giving you the ability to tap into their corresponding audiences.

You tin can also share and save your Instagram alive session as an IGTV on your feed for your audition to watch a replay.

Pro Tip: 5 Ways to get more Instagram Live Viewers

The live feature is a slap-up style to interact and collaborate with other creators in your field, and with your audition. More than viewers mean more than engagement and a chance of getting more followers and profile visits.

You can run across the number of people who attended your live session equally soon as it ends.

Let's see how you can attract a higher number of viewers.

#one - Requite your audition a sneak peek of what's in it for them with a story reveal of the topic and some bullet points.

#2 - Use the countdown characteristic on your story to invite people to attend the alive session.

#3 - Share your Instagram live timings and details on other social media platforms and relevant groups to invite more than people.

#4 - Prepare a affiche if you're doing a live session with a guest and ask them to share it on their profile.

For example, see how Pitchground uses their posters equally thumbnails while posting the live session to IGTV.

#5 - Use a question sticker on your story to ask people some questions yous should answer during the live. Chances are they volition attend if they've asked you a question.

Want to know how you lot can use Instagram alive for business? Watch this video for everything you demand to know virtually going live on Instagram.

5. Instagram Reel Videos

Length: Upto 30 seconds

Resolution and attribute ratio: 1080 x 1920 or 9:16

Instagram's newest addition- Reels lets you provide super snackable 30-sec videos

You can upload a video from your camera curlicue, or you can shoot it within the app. You can use filters, slo-mo effects, or add music. The reels characteristic too allows you to shoot in breaks to fix a timer and shoot in different locations, attires, or withal yous want. Even if you're uploading a pre-recorded video, you can combine other parts or videos to form a single reel.

You tin can also make the nigh of these set-to-use templates on InVideo that allows you to create engaging Reels in less than x minutes!

Here's a detailed tutorial on how you tin make the most of Reels:

Pro Tip: The Best Kind of Content for Reels

Reels are exploding on Instagram, and if y'all want to leverage that for your page, start creating them at present. Hither are some like shooting fish in a barrel content ideas for you:

- Embrace your audition's mutual hurting points.
- Talk near updates in your industry.
- Talk almost your learnings and inspirations.
- Share lists of your favourite tools, books, creators, etc.
- Share tutorials, tips, and tricks.

Want to learn how you can become massive accomplish for your brand via reels? Picket this video.

vi. Instagram Video Ads

1. Feed Video Ad

Length: Upto 60 seconds

Resolution and aspect ratio: 1080×1920 or 4:5

When you post video ads on your feed, they become stacked between your regular feed posts. Yous volition meet ads on your feed with a 'sponsored' title under the name and a phone call-to-action similar 'Sign upwards now' or 'View more.'

You can either choose to post a unmarried video ad of 60 seconds or a maximum of x slides every bit function of a carousel. This allows y'all to engage your reader for a longer time. It's more or less like a long-class sales page which can result in conversions. Check out these fix-to-go video advertising templates that y'all tin utilize to churn out thumb-stopping video ads for your brand in minutes.

Pro Tip: Best Practices for Feed Video Ads

To stop people from scrolling and ensure they accept the desired action, hither are some actionable best practices for feed video ads:

#1 - Videos are muted by default, so consider adding captions to your videos.

For example, here'due south how GaryVee adds captions to his videos.

#2 - Have a hook in the first 5 seconds, or y'all lose them.

Hither'south a classic instance of how Netflix hooks its audience in the first 10 seconds.

#3 - Don't promote the offering, promote the benefits.

#4 - Optimize the thumbnail to concenter more audience

Here's an example of how Jay Shetty uses a consequent thumbnail template for his videos.

#5 - Add a clear and compelling phone call-to-action

ii. Story Video Advertising

Length: Upto fifteen seconds

Resolution and attribute ratio: 1080×1920 or 9:xvi

Instagram story ads allow you to add together either one story of 15-seconds or a carousel story of 150 seconds. They are placed in between organic stories, and you can encounter them while casually swiping your follower stories.

You can add 10 story cards of 15 seconds each. However, Instagram shows the user only three stories by default, after which they tin choose to sentry more with the 'Expand story' CTA.

These ads cover the entire space and have the selection of taking the user to your profile, a landing page, or a direct message through the CTA.

Since these videos show upward between organic stories, your first card or the first v-seconds demand to be very attractive and compelling, so your audience continues watching or takes the desired action.

Pro Tip: All-time Practices for Story Ads

With story ads, you desire to get swipes and conversions then here are some best practices to optimize your ads:

#i - Position your text strategically because yous already take 'sponsored' text on the height and 'swipe upwardly' text at the lesser.

#ii - Effort and show a human face up instead of an all-text video advertizing to go far more relatable.

#3 - Perform A/B testing to come across what works.

#4 - Brand your ads with colour and font consistency.

This story ad by Spotify uses the bright color combination similar in their app advertisements, consistent font, and their logo. It reflects the consistency in brand personality across channels.

#5 - Add together music and captions to brand it more engaging.

Here's a very adept example where Jay Shetty used music and captions to dilate the messaging of his video.

Want to leverage Instagram story ads for your brand, only don't know how to create PRO story videos? Check out our prepare-to-go Instagram story ad templates that will enable you to create pollex-stopping video ads in mins even if y'all've never edited a video before.

Wrapping it up

At present that you know all the specifications + all-time practices for each video type, it's time for yous to execute and make the nearly of Instagram videos for your brand in 2022.

You also have at your disposal more 5000 ready-to-employ templates and InVideo 'south intuitive online editor to create engaging videos for Instagram.

If you are looking to get feedback on your Instagram videos or have any further questions, come up continue the discussion on the InVideo community– a condom infinite for yous to connect with and larn from 20K other marketers, creators, and business owners just like yourself.

Found this article helpful? Please practise share it with your friends and peers who are looking to go started with Instagram videos.

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Source: https://invideo.io/blog/instagram-video-length/